Chick-Fil-A is making a bold entrance into the entertainment industry with ambitious plans to roll out a series of original content on its own streaming platform.
Sources from Deadline reveal that the fast-food giant has been working with several major production companies, including top studios.
Developing Family-Friendly Programming
Their focus has been on developing family-oriented programming, particularly in the unscripted genre.
Additionally, the company is reportedly in negotiations to license and acquire existing content to bolster its streaming lineup.
Collaboration with Glassman Media and Sugar23
One of the upcoming projects is a family-friendly game show developed in partnership with Glassman Media, the company behind NBC’s “The Wall.”
Michael Sugar’s Sugar23, known for producing acclaimed series like Netflix’s “13 Reasons Why,” is also involved in the development.
Chick-Fil-A’s Commitment to Entertainment
Deadline reports that this game show has already received a ten-episode order.
This move highlights Chick-Fil-A’s serious commitment to its entertainment venture.
Estimated Budget of $400,000 per Episode
The budgets for these unscripted shows are estimated to be around $400,000 per half-hour episode.
Sources suggest that the company aims to launch its streaming service later this year.
Scripted Series and Animated Content
Additionally, there is speculation that Chick-Fil-A is exploring the development of scripted series and animated content.
This would further expand the company’s entertainment portfolio.
Brian Gibson at the Helm
Leading the charge in programming is Brian Gibson, a seasoned television producer with experience on high-profile projects such as History Channel’s “Top Gear” remake and Fox’s adaptation of “The X Factor.”
Gibson has been actively engaging with various producers to curate content that aligns with Chick-Fil-A’s brand and vision.
Chick-Fil-A Joins Non-Entertainment Brands in Original Content Production
Chick-Fil-A, widely recognized for its popular fried chicken sandwiches, is the latest non-entertainment company to venture into original content production.
This move places it alongside other industry outsiders like Lyft, which has produced shows such as “Lucky Lyft,” a game show hosted by Bob The Drag Queen, and Airbnb, which created the documentary “Gay Chorus Deep South,” aired on MTV.
Chick-Fil-A’s Previous Content Ventures
This isn’t Chick-Fil-A’s first foray into content creation.
The company has previously produced original programming for its website, including the “Stories of Evergreen Hills,” a series of short animated films.
Brand Diversification
Chick-Fil-A has diversified its brand through various ventures.
These include producing children’s puzzles and games under its Pennycake brand.
Industry Reactions
One industry insider described Chick-Fil-A’s move as a positive development for the reality TV sector, which has faced challenges in recent years.
Another source likened the company’s strategy to branded content, emphasizing the potential opportunities this shift presents.
Wait and See
Despite these insights, Chick-Fil-A has declined to comment on its entertainment endeavors.
The success of this initiative remains to be seen.
